Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to New Smile Imaging, and Smile Imaging and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to New Smile Imaging include https://www.newsmileimaging.com, NSI, Smile Imaging and https://www.smileimaging.co.uk. The NSI and Smile Imaging websites are ecommerce sites. By using the NSI and Smile Imaging websites, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered, NSI and Smile Imaging may collect personally identifiable information, such as your:

First and Last Name
Mailing Address
E-mail Address
Phone Number

If you purchase NSI and Smile Imaging's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

NSI and Smile Imaging collect and use your personal information to operate and deliver the services you have requested.

NSI and Smile Imaging may also use your personally identifiable information to inform you of other products or services available from NSI and Smile Imaging and its affiliates.

Sharing Information with Third Parties

NSI and Smile Imaging do not sell, rent or lease their customer lists to third parties.

NSI and Smile Imaging may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to NSI and Smile Imaging, and they are required to maintain the confidentiality of your information.

NSI and Smile Imaging may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on NSI and/or Smile Imaging or the site; (b) protect and defend the rights or property of NSI and Smile Imaging; and/or (c) act under exigent circumstances to protect the personal safety of users of NSI and Smile Imaging, or the public.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by NSI and Smile Imaging. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the NSI and Smile Imaging websites.

Security of your Personal Information

NSI and Smile Imaging secure your personal information from unauthorized access, use, or disclosure. NSI and Smile Imaging uses the following methods for this purpose:

SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

Delete your personal information from our records; and
Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
Debug to identify and repair errors that impair existing intended functionality;
Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
Comply with the California Electronic Communications Privacy Act;
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
Comply with an existing legal obligation; or
Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Children Under Thirteen

NSI and Smile Imaging do not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

E-mail Communications

From time to time, NSI and Smile Imaging may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

NSI and Smile Imaging reserve the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our website, and/or by updating any privacy information. Your continued use of the website and/or Services available after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

NSI and Smile Imaging welcome your questions or comments regarding this Statement of Privacy. If you believe that NSI and/or Smile Imaging have not adhered to this Statement, please contact NSI at:

New Smile Imaging
1423 Mohawk Pkwy
Cape Coral, Florida 33914

Email Address: [email protected]

Telephone number:
2396992998 (USA Direct)

Smile Imaging
[email protected]

Telephone number:
Tel: 00 44 07974 012 542 (UK Direct) or Tel: 00 357 99603762 (Cyprus Direct)

Effective as of November 01, 2023